Grand Prix hits Great Ocean Road

This picture has been digitally altered to represent the upcoming advertising campaign promoting Victoria and the Grand Prix to the world by showing an F1 race car cruising along Great Ocean Rd. Source: Herald Sun

A FORMULA One race car will thunder along the Great Ocean Rd in a world-first stunt designed to sell Victoria and the Melbourne Grand Prix to the world.

The Australian Grand Prix Corporation and Tourism Victoria will partner in an international ad campaign using Victoria's famous coastal route.

The road is expected to be closed for filming of the campaign in the lead-up to next month's Albert Park race.

The F1 car capable of 300km/h will be filmed by air and land near landmarks such as the Twelve Apostles, with footage used to "sell" Victoria as a major events and nature destination.

But the car will travel no faster than 80km/h as the driver will adhere to the road rules.

The date, time and exact location of the F1 run is to be kept under wraps in a bid to stop spectators flocking to catch a glimpse and potentially jeopardising safety.

But the run, to be staged in several parts of the 243km tourist drive, will be filmed from above by at least two helicopters, stationary roadside crews and a "GoPro" camera strapped inside the car.

With billionaire Bernie Ecclestone's Formula One Management owning all on-track rights to images of Melbourne's race, an industry insider said the shoot was a chance for the State Government and Melbourne GP chiefs to source their own unique vision.

"It will go around the world to different outlets, it will get global coverage," the source said.

"To showcase the pinnacle of motorsport with our most natural wonder is going to be pretty breathtaking."

The Ocean Rd drive-by is the latest bid by race organisers to boost the event's profile and popularity amid perennial debate over its viability in Melbourne.

Aussie Mark Webber drove his Red Bull racer across the Bolte Bridge in 2011 and a Williams-BMW F1 car across the Sydney Harbour Bridge in 2005.

The advertising campaign comes after the Herald Sun last month revealed that Victorians are paying millions to host the Grand Prix.

Next month's race will be officially launched in Melbourne this morning.

peter.rolfe@news.com.au

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