G'Day China is next for Australia

Prime Minister Julia Gillard with China's President Xi Jinping. Source: Supplied

AUSTRALIA will use big-name celebrities to lure Chinese tourists Down Under to create jobs and cash in on Asia's economic boom.

In Shanghai today, Prime Minister Julia Gillard will announce a "G'Day China" tourism campaign based on the successful "G'Day USA" scheme.

Ms Gillard is targetting tourism as a massive way for Australia to benefit from the Asian Century.

G'Day US has featured big name Australian and American celebrities including Hugh Jackman, Olivia Newton John, Paul Hogan, Miranda Kerr, Nicole Kidman, Keith Urban and John Travolta.

A record 625,000 Chinese visited Australia last year, but the market is set to soar. China's President Xi Jinping yesterday predicted 400 million Chinese would travel abroad in the next five years.

Ms Gillard held formal talks with President Xi while First Bloke Tim Mathieson scored an audience with China's First Lady, Madame Peng Liyuan.

Madame Peng requested the meeting to discuss Mr Mathieson's work promoting men's health and her campaign to cut smoking rates in China.

Australia and China will strike a landmark currency agreement today.

The Australian dollar will be the third major currency after the US dollar and Japanese yen to be directly traded in China with the yuan.

The PM says this will boost Australia's banks, super funds and the financial services sector.

The $1.75 million G'Day China campaign will begin next year and aim to boost tourism, trade,  investment and Australia's reputation as a world leading destination.

The Chinese event will be a week of cultural activities showcasing contemporary performing and visual arts and a gala dinner in Shanghai.

Ms Gillard, who is on a five-day visit leading the most senior Australian political delegation to ever visit China, is seeking to deepen the relationship with Australia's biggest trading partner.

In a speech in Shanghai today she will pay tribute to China's "vast and vibrant society" and confidence.

"This is the China which I believe can embrace and manage future change," she said.

The PM will praise China's network of high-speed rail to connect growing cities, its running of the 2008 Beijing Olympics and its space program.

Ms Gillard yesterday spoke at the Bo'ao business pow-wow attended by Mr Xi,  Microsoft founder Bill Gates, former PM Bob Hawke and hundreds of business and political leaders.

She warned that rising economic growth in Asia "will keep changing the strategic order of our region".

Mr Xi told the forum he was pro-growth and investment and China needed to "abolish outdated mindsets and unleash all potential for development".

He did not name North Korea or its recent nuclear threats but he talked about "regional hot spots" and said China called for world peace through "dialogue and negotiations".

Billionaire mining boss Andrew "Twiggy" Forrest, whose company Fortescue was a top sponsor of the Bo'ao forum, said "we salute the china dream".

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