The Advertising Standards Bureau has upheld another three complaints against Wicked Campers. Source: Supplied
SERIAL offender Wicked Campers has done it again, this time they are accused of homophobia, sexism, and objectifying and degrading women in three slogans featured on their camper vans.
The Advertising Standards Bureau, which the van hire company has refused to comply with in the past, has upheld another three complaints against the Brisbane-based company.
The complaints related to slogans written on the back of the company's vans which read: "I'm straight, don't rear-end me", "If you've ever met a woman with crooked teeth, you've met a woman who has given Chuck Norris a blow job" and "I wouldn't trust anything that bleeds for five days and doesn't die".
The complaint over the first slogan said it was "blatantly homophobic, heterosexist, and sexist", while the complaint over the Chuck Norris slogan said it was "sexual in nature", "disgusting" and sexist in that it was "objectifying women as sexual objects".
The ASB upheld both complaints noting that the first "portrays homosexuality in a negative light and that this is discriminatory towards homosexuals", while the second "uses a sexual reference in a manner which is demeaning and degrading to women" and that "the advertisement employs sexual appeal in a manner which is exploitative and degrading and that it breaches Section 2.2 of the Code."
The third complaint said the slogan about bleeding for five days was "offensive in the extreme" and "totally reprehensive material and should be outlawed".
The ASB agreed upholding the complaint and noting: "The Board considered that the inclusion of text of this nature that applies specifically to the female gender was highly likely to cause offense."
In all three cases Wicked Campers did not provide a response to the ASB over the complaints.
The ASB has received numerous complaints about the company, and it has sought help from police to force the company to remove the slogans it has deemed obscene, discriminatory and derogatory in decisions dating back to 2008.
The bureau is also pursuing the company over an internet promotion offering discounts to customers who identify as marijuana smokers.
Last month ASB CEO Fiona Jolly told News Limited that Wicked Campers, whose controversial graffiti-style painted vans have been the subject of more than 40 advertising complaints since 2008, was Australia's biggest serial offender when it came to ignoring the watchdog's rulings.
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